10 million women are dealing with eating disorders in this country, which is more than are suffering from breast cancer. It’s time we take control over our own destinies, our own bodies, and our own inner dialogues. We’re changing the conversation to create a more positive body image for women everywhere!

Fat Talk describes all of the statements made in everyday conversation that reinforce the thin ideal and contribute to women’s dissatisfaction with their bodies. Examples of fat talk may include: “I’m so fat,” “Do I look fat in this?” “I need to lose 10 pounds” and “She’s too fat to be wearing that swimsuit.” Statements that are considered fat talk don’t necessarily have to be negative; they can seem positive yet also reinforce the need to be thin – “You look great! Have you lost weight?”

The 2010 campaign asks supporters to spread the message of Fat Talk Free®  Week by inviting their friends and family to share the message of ending fat talk through self-expression and social media. Visit our Facebook page to submit a video to the 2010 contest for your chance to win a $1000 gift card to Best Buy!